middlewood plaza

Digbeth, Birmingham

From £177,671
477 sq.ft. to 821 sq.ft.



Located close to the proposed high-speed rail network linking Birmingham and London, HS2, the development is an ideal base for commuters to the north and south. Within the Southern Gateway £1 billion regeneration zone, the development offers city living within a vibrant new neighbourhood.

Within an area of current major development, the project is situated around a newly created public space known as Moat Square. This is an opportunity to diversify Birmingham’s leisure, retail and cultural offer, including niche retail, improved markets, family entertainment, residential and space for creative industries.


The site is located in the eastern part of Birmingham. Digbeth is currently undergoing major regeneration on the back of the successful redevelopment of the Bull Ring Centre which is the main shopping destination of the West Midlands.

Currently, there are some significant new planning applications under consideration in the area. The existing site use is a mixture of warehouse units and car parking.

The site is within 10 minutes walking distance from the Bull Ring Centre and less than 1km from New Street Station, Birmingham’s principal mainline railway station. Other public transport links within easy walking distance are Digbeth Coach Station, Moor Street Station and Bordesley Street Station (all within 500m).

On the High Street there are many bus routes which run along Digbeth/Deritend High Streets and Bradford Street. These bus routes are major arteries into the centre of the city from the east.

The site is well connected with the centre of Birmingham due to its proximity and location on one of the main routes into the city.

The Project

Our scheme comprises a modern appearance both internally and externally. The units will be open plan, modern residential apartments configured around a central courtyard and access cores.
There are 220 units currently incorporated into the design with a balanced mix of 1 and 2 bedroom apartments.

Strong Rental Demand

Between December 2016 and March 2017, the biggest surge in workforce jobs in the UK was in the West Midlands, at 65,000, whereas the largest decrease was in the East of England at 36,000 (ONS), more jobs will mean more of a demand for property in the area.

Managerial, professional and technical positions dominate the labour market, accounting for 39% of total employment. Birmingham also has one of the youngest, most highly qualified and most diverse workforces in the UK.

The total number of new jobs created between 2013 and 2025 is projected to be slightly above 29,000, equating to a 5.7% increase. Employment growth
is forecast to be much stronger among higher skilled occupations which are expected to see a 13.5% increase by 2025. This will have positive implications for the housing market as these jobs will command higher salaries and thus improve household affordability prospects.

Birmingham was named top choice for people leaving London in 2016 (ONS), house prices and affordability of living in the capital generally being the driving force for relocation.
The initial impact of HS2 will be on Birmingham. The city is already changing fast and undergoing tremendous regeneration and development. Large employers are expanding and, in turn, not only generating more jobs but also a bigger number of higher skilled positions. Relatively low employment and housing costs compared with those of London will support expansion.

Linking Birmingham’s growing financial district and tech sector, including the flourishing creative enterprises in Digbeth, with London via HS2 adds to the attraction for both occupiers and investors enabling further growth.
Reasons to invest in Birmingham

With an economy worth £24.8 billion, Birmingham had a growth rate of 19.8% in the last five years and is one of the largest growing city economies in the UK. The following are just some of the reasons why Birmingham is fast becoming one of the most attractive places to invest in, in the UK:

  1. Birmingham is the youngest major city in Europe with 40% of the population under 25 years of age.
  2. Between 2005 and 2015, Birmingham’s population increased by nearly 100,000 and over the next 15 years the population is set to increase by another 150,000.
  3. In 2016, the city was ranked most popular location for business tourism events outside London.
  4. Birmingham is ranked as having the highest quality of life of any English city outside the capital, by the global Mercer Quality of Living Report 2017.
  5. The 1.1 million overseas visitors to Birmingham in 2015 was 17% up on 2014 and the largest increase of any UK city outside London.
  6. The city has more schools receiving an ‘outstanding’ OFSTED inspection rating of any regional city.
  7. The city has unrivalled connectivity with 114 rail services to London daily, with a fastest journey time of just over 70 minutes. This will be enhanced further as Birmingham will be at the heart of the £56 billion national high speed rail (HS2) project. On completion, HS2 will make the journey time to London less than 49 minutes.
  8. International connectivity is provided by Birmingham Airport with 44 airlines serving more than 140 routes worldwide, including a twice daily service to Dubai.

What to do next?

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